Crowdfunding & Fulfillment: What Happens After You Hit "Launch"

Running a crowdfunding campaign can feel like summoning magic. You hit “launch,” and suddenly hundreds of people are backing your dream. That part? Exhilarating. The part after? A little less glamorous.

Once the campaign goes live, you’re not just a creator anymore; you’re also a marketer, a project manager, a logistics coordinator, and the unofficial customer service department. And when your campaign funds, the real work begins: fulfillment.

At Laguna Studios, we know this stage intimately — not just as a fulfillment partner, but as creators who’ve successfully launched and fulfilled multiple campaigns ourselves on Kickstarter and managed thousands of backer rewards through BackerKit.

So What Is Crowdfunding Fulfillment, Really?

Crowdfunding fulfillment is everything that happens between your campaign closing and your backers receiving what they paid for. That includes:

1. Printing your books, stickers, or merch
2. Receiving and storing that inventory
3. Picking and packing every individual order
4. Shipping with tracking, accuracy, and care
5. And dealing with... yep, the inevitable “Where’s my package?” emails

If you’ve got 300 backers, that’s 300 small puzzles to solve. If you’ve got 3,000? That’s a full-time job.

Why Creators Trust Laguna Studios

We’re not just a fulfillment warehouse. We’re a creator-run studio that has launched, funded, fulfilled, and survived the post-campaign chaos.

Our own Kickstarter campaigns — which you can view publicly — required real-world solutions to real problems: staggered reward tiers, add-ons, damaged shipments, international backers, late pledges, and post-campaign changes managed through BackerKit.

That experience shapes how we handle fulfillment today.

Explore our past campaigns:
👉 Laguna Studios on Kickstarter
👉 Laguna Studios on BackerKit

Step-by-Step: How It Works

1. You plan your campaign with fulfillment in mind.
Even before launch, we can help you price shipping tiers, estimate package weights, and avoid common pitfalls like oversized rewards or customs disasters.

2. Your campaign funds—congrats!
Now the logistics begin. We’ll help coordinate printing (if needed), and get ready to receive your inventory.

3. Your product arrives at our warehouse.
We check it in, prep it for packing, and match it to your pledge tiers. Whether you’ve got five reward levels or fifty, we’re ready.

4. Orders flow in from BackerKit, PledgeBox, or your platform of choice.
We connect directly with most major platforms, so there’s no need to manage spreadsheets or send order batches manually.

5. We pick, pack, and ship.
Every order is assembled with care—by real people, in-house—not outsourced. We also offer custom kitting, fragile item handling, and branded packaging options.

6. Your backers get their rewards.
They get tracking emails. You get real-time reports and peace of mind. And if someone’s package goes missing? We’ll help resolve it.

Why It Matters to Creators

When fulfillment goes smoothly, backers stay happy, creators stay sane, and future campaigns are easier to launch.

When it doesn’t, creators burn out — and many never crowdfund again.

We don’t want that for you.

At Laguna Studios, we take fulfillment seriously because we know what it’s like to be on the other side of the screen, refreshing comments and answering late-night messages.

You make the thing.

We’ll make sure it gets where it needs to go.

Ready to Plan Your Next Campaign?

Whether you’re preparing your first Kickstarter or scaling up with BackerKit, we’re here to help.

👉 See our crowdfunding track record on Kickstarter & BackerKit
👉 Talk to Laguna Studios about fulfillment